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The Hindu·2 min read·easy

Powering Life Beyond Boundaries: Sachin Tendulkar Goes Off-Grid With Luminous EDGE GO

Powering Life Beyond Boundaries: Sachin Tendulkar Goes Off-Grid With Luminous EDGE GO
✦AI Summary

Luminous Power Technologies has launched a new marketing campaign featuring Sachin Tendulkar to promote its EDGE Portable Power Series. The campaign highlights the product's utility for outdoor activities and modern lifestyle needs like remote work and travel.

Why it matters

This reflects the growing consumer demand for portable energy solutions as lifestyles become more mobile and reliant on electronic devices.

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New Delhi, Delhi, India – Business Wire India

Luminous Power Technologies, India’s leading consumer energy solutions brand, has launched a new brand film featuring cricket legend and long-standing brand ambassador Sachin Tendulkar, celebrating the versatility, lifestyle appeal, and dependable performance of the Luminous EDGE Portable Power Series. Through the campaign, Luminous reinforces its vision of enabling consumers with power on the go, while strengthening its presence in the rapidly growing portable power category.

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