powered media intelligence platform
ORCA has launched ORCASTRADE, an AI-powered media intelligence platform that uses 165 AI agents to analyze campaign performance across platforms like Meta, Google, and TikTok. The tool aims to provide actionable business insights rather than just raw metrics.
Why it matters
The integration of multi-agent AI systems in marketing represents a shift toward automated, data-driven decision-making in the advertising industry.
Jakarta, Indonesia — ORCA has launched ORCASTRADE , an AI-powered media intelligence platform designed to help brands turn campaign data into clearer, faster and more actionable decisions.
Unveiled at ORCA’s inaugural Media Day in Jakarta on 14 August before around 40 leading Indonesian brands, the platform was built over two years as ORCASTRADE, which uses 165 AI agents to continuously analyse media performance and identify the signals that can have the biggest impact on a campaign.
Rather than replacing existing media platforms, dashboards or teams, ORCASTRADE is designed to sit on top of them and turn reporting into business-focused insights, analysing data from Meta, Google and TikTok to help teams move beyond individual metrics and understand what is actually affecting campaign performance.
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