Powerball’s playful jackpot advertising gets a new lease on life with McCann New Zealand

While the “tittles” may technically be the term for the dots above a lower-case I, for Powerball, the two yellow dots on the word “Million” have become playful characters that serve as a light-hearted Kiwi-flavoured reminder of the Powerball prize each draw.

First created in 2019, the tittles went through a major refresh in 2022, becoming 3D characters with arms, legs and big personalities. Since then, they have become synonymous with Powerball’s creative identity, representing the imagination of everyday Kiwis who play Powerball.

Now Lotto New Zealand and McCann New Zealand are taking the campaign into its next chapter.