Positive response to Onam releases revives hopes for Malayalam film industry
The Malayalam film industry in Kerala has seen a boost in revenue following successful Onam festival releases, particularly the blockbuster 'Bethlehem Kudumba Unit'. Industry experts view this as a positive recovery after a period of fluctuating box-office performance.
Why it matters
It highlights the economic importance of festival windows for regional cinema industries.
The Onam festival window has cheered up the Malayalam film industry in Keralam, despite a mixed fare at the box-office.
With filmmaker A.D. Girish’s Nivin Pauly-starrer Bethlehem Kudumba Unit turning a blockbuster, exhibitors say the impressive collections for the rom-com are expected to help them sail through this quarter of the fiscal on a positive note. A total of about ₹100 crore was at stake for the industry as this festival witnessed a box-office clash between Bethlehem Kudumba Unit and filmmaker Vysakh’s Khalifa starring actor Prithviraj Sukumaran.
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