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CBS News·3 min read·medium

Popular social media influencer shot dead during livestream outside restaurant in Mexico - CBS News

Popular social media influencer shot dead during livestream outside restaurant in Mexico - CBS News
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A popular Mexican TikTok influencer was shot and killed during a live broadcast in Sinaloa, a region plagued by cartel violence. Authorities are investigating potential links between the victim's social media content and criminal groups.

Why it matters

Underscores the extreme dangers faced by content creators in regions controlled by organized crime and the intersection of digital media and violence.

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A Mexican influencer was shot dead on Tuesday while streaming live on social media outside a restaurant in Sinaloa state, where cartel and gang violence is rife. Cesar Gastelum, who had more than 600,000 followers on TikTok, was broadcasting with two friends — all dressed as food delivery workers as part of a challenge. Video circulating online showed a motorcycle carrying two people pull up beside them. In the recording of the livestream, seen by the Reuters news agency, the driver of the motorcycle appeared to fire a gun directly at Gastelum. Local police confirmed Gastelum's death.The livestream was halted and later removed by the platform, though footage and images of the attack have continued to circulate. Local police initially reported the death of a delivery worker, but later identified the victim as Gastelum, who was reportedly 25 years old and posted lifestyle content.

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