Quartz·1 min read·easy
Poppi founders are launching a new hydration brand to take on Gatorade
✦AI Summary
The founders of Poppi, who recently sold their company to PepsiCo, are launching a new hydration brand. They are self-funding the venture with $2.5 million to compete in the sports drink market.
Why it matters
The move illustrates the serial entrepreneurship trend within the beverage industry and the ongoing competition for market share against established giants like Gatorade.
Allison and Stephen Ellsworth, who sold Poppi to PepsiCo for…
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