Poompuhar to launch gifting, export initiatives; collaborate with Reliance for sale of crafts by T.N. artisans
The Tamil Nadu Handicrafts Development Corporation (Poompuhar) is launching new initiatives to train young artisans and expand sales through a partnership with Reliance Retail. The organization also plans to export products to the U.K. and Australia via a franchise model.
Why it matters
This initiative aims to modernize the traditional handicraft sector by integrating it into mainstream retail and international markets to improve artisan livelihoods.
In a move aimed at strengthening the livelihoods of artisans, the Tamil Nadu Handicrafts Development Corporation (TNHDC) Limited popularly known as Poompuhar, is focusing on artisanal empowerment and entrepreneurship, besides collaborating with Reliance Retail Ltd. to showcase handicraft products through the retailer’s extensive network.
The article describes government-led economic development initiatives in a straightforward, informative manner.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in