Poompuhar to launch gifting, export initiatives; collaborate with Reliance for sale of crafts by T.N. artisans
The Tamil Nadu Handicrafts Development Corporation (Poompuhar) is launching new initiatives to train young artisans and expand sales through a partnership with Reliance Retail. The organization also plans to export products to the U.K. and Australia via a franchise model.
Why it matters
This initiative aims to modernize the traditional handicraft sector by integrating it into mainstream retail and international markets to improve artisan livelihoods.
In a move aimed at strengthening the livelihoods of artisans, the Tamil Nadu Handicrafts Development Corporation (TNHDC) Limited popularly known as Poompuhar, is focusing on artisanal empowerment and entrepreneurship, besides collaborating with Reliance Retail Ltd. to showcase handicraft products through the retailer’s extensive network.
“Our focus is on artisanal empowerment and entrepreneurship. We want to help skilled artisans tell the stories behind their crafts, build stronger customer connections, and use social media effectively. Our aim is to enable them not just to produce handicrafts, but also to market and sell them as entrepreneurs,” said, T.N. Venkatesh, Principal Secretary, Department of Handlooms, Textiles, Khadi, and Handicrafts, Tamil Nadu.
Brass lamps on display at Poompuhar showroom in Erode. File | Photo Credit: M. Govarthan
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