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The Verge·2 min read·easy

Polaroid’s tiny instant camera is $72 and includes a free pack of film

Polaroid’s tiny instant camera is $72 and includes a free pack of film
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Amazon is currently offering a bundle featuring the second-generation Polaroid Go instant camera and a 16-photo film pack for $71.99. This deal represents a significant discount compared to the standard retail price of the camera and film sold separately.

Why it matters

This highlights consumer interest in analog photography and the ongoing market for nostalgic tech products in a digital-first world.

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The compact Polaroid Go is great for road trips and adventures. | Image: Polaroid Smartphone cameras are convenient, but they lack the charm of analog instant cameras. If you’re trying to relive the nostalgia of waiting for an instant photo to develop, Amazon is selling the second-generation Polaroid Go instant camera with a 16-photo film pack for $71.99 (usually $109.99). That’s the lowest price we’ve seen for the bundle, with a pack of film usually costing $21.99 on its own.

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