The Verge·2 min read·easy

Polaroid’s new instant camera has four creative shooting modes you can experiment with

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Andrew Liszewski
Polaroid’s new instant camera has four creative shooting modes you can experiment with
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Polaroid has launched a new instant camera, the Polaroid Mod, which features four creative shooting modes for analog effects. The camera allows users to experiment with techniques like double exposure, light painting, and motion freeze directly in-camera.

Why it matters

It demonstrates the continued appeal of analog photography and the integration of creative features into physical hardware.

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Polaroid announced a new instant camera that lets photographers get more creative and experimental with their shots than just changing the aperture or shutter speed. In addition to a Brightness dial on the front for adjusting exposure, the new Polaroid Mod has a dial around the lens for switching between four “creative shooting modes” with unique analog effects that are all captured in-camera. The Polaroid Mod is launching globally starting today for $169.99 through Polaroid’s online store and will be available from other US retailers on October 6th.

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