Pokémon to kick off regional 30th anniversary celebrations in Kuala Lumpur on Sept 12
The Pokémon Company is launching its 30th-anniversary 'PokéXciting' campaign in Kuala Lumpur this September, featuring drone shows, pop-up centers, and exclusive merchandise. The event will expand to other major Asian cities as part of a regional celebration.
Why it matters
Large-scale brand activations in major Asian hubs highlight the continued commercial power of global entertainment franchises in regional markets.
KUALA LUMPUR : The Pokémon Company announced today (June 16) that regional celebrations for the series' 30th anniversary will start in Kuala Lumpur on Sept 12 and 13, marking the first stop of the PokéXciting campaign in the region.
This is a straightforward promotional news piece regarding an entertainment event.
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