PM Vishwakarma initiative: Kodagu artisans trained in AI, e-commerce
The MSME Development and Facilitation Office in Mangaluru conducted a training program for PM Vishwakarma scheme beneficiaries in Kodagu. Artisans were trained in digital marketing, e-commerce, and the use of AI tools to improve their business competitiveness.
Why it matters
This initiative demonstrates the government's push to modernize traditional craft sectors through digital literacy and technological adoption.
The Branch MSME Development and Facilitation Office (MSME-DFO), Mangaluru, under the Ministry of Micro, Small and Medium Enterprises, Government of India, organised a one-day awareness programme on branding and marketing for beneficiaries of the PM Vishwakarma scheme at Kushalnagar, Kodagu district, recently. The programme was conducted in association with the Kushalnagar Taluk Tailors’ Association.
The programme aimed to create awareness among traditional artisans about enterprise development, branding, digital marketing, e-commerce, financial assistance, Udyam Registration, and various government support mechanisms available for strengthening and promoting their businesses.
Around 150 tailor beneficiaries, registered under the PM Vishwakarma scheme, participated in the event. Participants received practical guidance on the use of Artificial Intelligence (AI) tools for business promotion, digital marketing techniques, onboarding on e-commerce platforms, QR code generation, and registration on the Udyam Portal to access benefits under various Union and State government schemes, a press release said.
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