PM Modi launches ‘Nasha Mukt Yuva Abhiyan’, says drug-free youth crucial for Viksit Bharat
Prime Minister Narendra Modi has launched the 'Nasha Mukt Yuva Abhiyan', a 100-week campaign aimed at eradicating substance abuse among India's youth. The initiative seeks to promote a drug-free society through community engagement, sports, and awareness programs to support the vision of a developed India.
Why it matters
The campaign represents a significant government-led social intervention targeting public health and youth development in response to broader societal concerns.
Prime Minister Narendra Modi on Sunday (August 2, 2026) said that to achieve the target of a developed India, the country's youth must remain mentally and physically fit, for which they must stay away from all kinds of substance abuse.
Launching the 'Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan' aimed at eradicating substance abuse among the youth, Mr. Modi said the campaign is not just for the youth, but also for their families, society and the entire country.
The Prime Minister launched the campaign virtually in the presence of a large number of youth, who described themselves as representatives of Gen-Z, days after large-scale protests by students demanding reforms in the public examination system rocked Delhi and other parts of the country.
The campaign aims to inspire youth to stay away from substance abuse and encourages them to become ambassadors of positive social change in their communities.
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