PM India Calls for Stronger Enforcement and Collaboration to Disrupt Illicit Tobacco Ecosystem
Philip Morris India is calling for increased enforcement against the illicit tobacco trade, citing significant revenue losses and market disruption. Reports indicate that illegal cigarette and e-vape sales are growing rapidly across the ASEAN region and India.
Why it matters
The rise of the illicit tobacco market poses both a significant economic threat to governments and a public health challenge due to unregulated product safety.
- As per the Tobacco Institute of India (TII), illicit cigarettes represent nearly one-fourth of the domestic market, with estimated losses of Rs. 23,000 crores per annum.
The article reports on industry-provided data and corporate statements, maintaining a focus on economic impact.
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