Pixel Tag pricing leak sets up a direct showdown with Apple AirTag - Android Authority
Leaked pricing information suggests Google's upcoming Pixel Tag will be priced to compete directly with the Apple AirTag. The device is expected to launch alongside the Pixel 11 and Pixel Watch 5 in August 2026.
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Google's entry into the Bluetooth tracker market intensifies competition in the personal tracking ecosystem.
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0 • 9to5Google Follow us on Google Discover Add us as preferred source TL;DR A new leak suggests the Pixel Tag will launch in Europe for €34.90, positioning it directly against the €35 Apple AirTag. The Pixel Tag is also said to launch on August 12, 2026, which is when Google will host its Made By Google event to unveil the Pixel 11 and Pixel Watch 5. If Google continues to maintain competitive pricing against the Apple AirTag, the Pixel Tag could end up costing $29 in the US.
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