Pixel 11 series will be Google's most expensive phones yet, company confirms why
Google has confirmed that the upcoming Pixel 11 series will be more expensive due to a global surge in DRAM memory costs. The price hike is attributed to high demand from AI data centers impacting the semiconductor supply chain.
Why it matters
Illustrates how the rapid growth of AI infrastructure is creating tangible inflationary pressures on consumer electronics.
Google is set to launch the Pixel 11 series smartphones at the Made by Google event globally on August 12. Ahead of the launch event, Google has confirmed that potential buyers will have to shell out more to buy the new Pixel 11 series smartphones when they hit the shelves.What’s happening and why is Google increasing prices of its Pixel phones?Smartphone makers are increasingly raising prices of their new and old smartphones in the market. In the past, top brands including Samsung, Xiaomi, OnePlus, Vivo, Realme and more have increased prices of their smartphones in India and elsewhere around the globe. But so far, Google hasn't joined this conversation.
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