Pixel 11 Release Date: Price Reveal Hands Advantage To iPhone 17 - Forbes
Leaked pricing suggests the upcoming Google Pixel 11 will start at $899, making it more expensive than the iPhone 17. This shift challenges Google's traditional market strategy of offering a more affordable alternative to Apple's flagship devices.
Why it matters
The price increase forces Google to justify its premium positioning through AI features, potentially alienating budget-conscious consumers who previously favored the Pixel line.
Consumer Tech Pixel 11 Release Date: Price Reveal Hands Advantage To iPhone 17 By Janhoi McGregor ,
Forbes contributors publish independent expert analyses and insights. Janhoi McGregor (jan-eye) is a reporter who covers technology news. Follow Author Jul 18, 2026, 07:41am EDT Jul 18, 2026, 07:49am EDT --:-- / --:-- This voice experience is generated by AI. Learn more . This voice experience is generated by AI. Learn more . Summary A new leak suggests the Pixel 11 will start at $899, $100 more than the iPhone 17, flipping Google's usual price advantage over Apple. With cost no longer the easy sell, expect Google to lean hard on Gemini Intelligence's agentic AI features instead, features that come with real, unresolved security risks. There's also an awkward twist: leaks suggest the base Pixel 11 might not even have enough RAM to run Gemini Intelligence at all.
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