Pixalate Releases September 2026 Streaming TV Rankings: Scripted Crime Drives CTV Programmatic Ad Spend While National News Dominates Mobile
Pixalate's September 2026 OpenEPG Index highlights that scripted crime shows dominate programmatic ad spend on streaming TV, while national news leads on mobile devices. The report provides data-driven insights into ad spend patterns across various digital platforms.
Why it matters
Understanding advertising trends in streaming and mobile is essential for marketers and media companies to optimize their digital ad strategies.
Lifetime captures 16% of CTV ad spend with four series in the top 10, while News takes 45% of mobile programmatic spend across 620,000+ mapped shows on Pixalate’s OpenEPG™ Index.
LONDON, Oct. 23, 2026 (GLOBE NEWSWIRE) -- Pixalate , a global ad fraud and privacy compliance platform, today published the September 2026 update to its free monthly OpenEPG™ Index , the programmatic advertising industry's first public benchmark of streaming TV content built on real-world U.S. open programmatic ad spend and U.S. consumer reach - across both small screens (mobile) and large screens (CTV).
The September Index ranks 620,000+ shows mapped in OpenEPG DB™ 1.0 - with the top 100 by measured U.S. consumer reach published free each month.
The Index ranks shows by estimated U.S. consumer reach and measures each show's share of open programmatic ad spend - by screen, genre, market, and daypart. September's patterns:
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in