Pinterest’s AI now turns beauty Pins into action plans
Pinterest has introduced 'Beauty Guides,' a new AI-powered feature that translates saved beauty Pins into actionable instructions for salon visits. The tool helps users understand technical terminology, estimated costs, and maintenance requirements for specific hairstyles and nail designs.
Why it matters
This feature demonstrates a practical application of generative AI in consumer apps to bridge the gap between digital inspiration and real-world services.
Pinterest on Tuesday showed off a new feature that will leverage AI to take action on your saved inspiration from beauty-related Pins, like hair and nail ideas, and turn them into actionable plans you can take with you to the salon.
“Beauty Guides,” which are powered by the company’s visual intelligence and generative AI technology, Pinterest Intelligence, will translate Pins into terms and phrases used by stylists and nail artists that everyday users may not know, like “balayage,” “root melt,” or “almond nails.”
The feature is a small but practical way to introduce AI into users’ everyday lives, as it slots into something that people are already doing: bringing a photo of their inspiration to the salon. That’s useful to a large extent, but having the right terminology at hand while you discuss what parts of the look you want to edit or change can be useful as well.
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