Pickle Pepsis, Dragonberry Energisers: Is the humble Coke still fun enough for fast food?
Fast-food chains are increasingly focusing on elaborate, colorful, and customizable drinks to attract younger consumers. This trend moves away from traditional soft drinks like Coke toward social media-driven innovations like 'dirty sodas' and collaborations with niche brands.
Why it matters
It highlights shifting consumer preferences in the fast-food industry and the growing influence of social media trends on product development.
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Share A A A A fancy drink may well be the most exciting thing to order at a fast food outlet these days. Exhibit A: Hungry Jack’s was the latest to collaborate with Pistachio Papi, adding two new items, a vanilla shake and a soft-serve dessert, topped with the nutty green sauce. On the day of launch, queues went down the street.
The burger chain is one among a handful of the country’s largest fast-food giants leaning hard into the trend of elaborate, brightly coloured cold and frozen drinks, often served with chewy toppings or popular flavours and sauces.
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