PICA launches child-led road safety awareness campaign
The Precious Children's Arts Organisation (PICA) has launched a 'Be Seen, Be Safe' campaign in Zimbabwe to improve road safety for children. The initiative uses music and reflective vests to increase visibility for students walking long distances to school.
Why it matters
This campaign addresses a significant safety risk for children in marginalized communities who lack infrastructure for safe pedestrian travel.
Precious Children's Arts Organisation (PICA), in partnership with Little Mr and Miss Africa Zimbabwe, are this Monday launching a jingle and video as part of their ongoing child-led safety awareness campaign aimed at raising awareness on child pedestrian safety and visibility on the country's roads.
The article reports on a social advocacy campaign without taking a political stance.
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