Phone maker OnePlus says it won’t release new phones in the U.S. and Europe
Smartphone manufacturer OnePlus is winding down its operations in the U.S. and Europe due to declining demand and a broader corporate restructuring at its parent company, Oppo. The company will continue to operate in China and focus on other brands like Realme in international markets.
Why it matters
This move reflects the ongoing contraction in the global smartphone market and the challenges faced by mid-tier electronics manufacturers in saturated Western markets.
(3:00 am PT): OnePlus said that the company won’t launch new products in Europe and North America.
“After careful assessment, OnePlus will no longer launch new products in Europe and North America. All users’ rights and interests, including after-sales support and software updates, will remain fully guaranteed,” it said in a statement to TechCrunch.
Amid rising consumer electronics prices and slow demand for new purchases, Android phone maker OnePlus plans to wind down its U.S. and Europe operations this week, according to a report from Bloomberg .
The report cited a source saying that OnePlus’ shuttering of its U.S. and European shops is part of a corporate rejig at parent company Oppo. It also noted that OnePlus will wind down its operations in India, one of its biggest markets outside China.
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