Phone maker OnePlus reportedly plans to wind down US and Europe operations
Smartphone manufacturer OnePlus is reportedly planning to wind down its operations in the US and Europe as part of a corporate restructuring by parent company Oppo. The move comes amid declining global demand for consumer electronics and supply chain constraints.
Why it matters
The exit of a major smartphone brand from key Western markets signals broader economic challenges in the consumer tech sector.
Amid rising consumer electronics prices and slow demand for new purchases, Android phone maker OnePlus plans to wind down its U.S. and Europe operations this week, according to a report from Bloomberg .
The report cited a source saying that OnePlus’s shuttering of its U.S. and European shops is part of a corporate rejig at parent company Oppo. It also noted that OnePlus will wind down its operations in India, one of its biggest markets outside China.
OnePlus was started by Pete Lau and Carl Pei in 2013 to make affordable Android phones for tech enthusiasts. Over time, the company expanded the range of offerings and that created global demand for its products. Pei left the company in 2020 to start Nothing . As the price of the company’s flagship phones increased, OnePlus also ventured into more affordable phones with its Nord series .
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