Phil Schiller’s App Store exit reportedly driven by wariness over future plans
Longtime Apple executive Phil Schiller is stepping down from his role leading the App Store, reportedly due to disagreements over future profit-maximization strategies. While he will remain an Apple Fellow, he aims to avoid the potential conflicts with developers and regulators that new revenue-focused policies might trigger.
Why it matters
The shift in leadership signals a potential change in Apple's App Store business model, which has significant implications for the global app economy and regulatory scrutiny.
Why is longtime Apple executive Phil Schiller stepping down from his role as the head of the App Store ?
Bloomberg’s Mark Gurman reports that Schiller’s decision — he will remain involved in the company as an Apple Fellow working on unspecified projects — was driven in part by a desire to spend more time with his family and on philanthropy.
But apparently there was another factor in Schiller’s thinking: New CEO John Ternus and services chief Eddy Cue seek to improve App Store margins and bring in more recurring revenue.
Of course, Apple’s management of the App Store, as well as its share of App Store payments, has been an ongoing source of developer criticism and even been the subject of major lawsuits .
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