PGA Tour, retailers distance selves from Good Good after ad backlash
Golf entertainment brand Good Good is facing a corporate exodus after an advertisement featuring a simulated act of violence against a woman sparked public backlash. The PGA Tour and major retailers have distanced themselves from the company, despite the CEO's apology.
Why it matters
The incident illustrates the high sensitivity of corporate sponsors to brand safety and the potential for social media backlash to impact business partnerships.
PGA Tour chief executive Brian Rolapp has said that Good Good’s sponsorship of the Good Good Championship is no longer a certainty.
The article reports on the backlash and the company's response neutrally.
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