PGA Tour, retailers distance selves from Good Good after ad backlash
Golf entertainment brand Good Good is facing a corporate exodus after an advertisement featuring a simulated act of violence against a woman sparked public backlash. The PGA Tour and major retailers have distanced themselves from the company, despite the CEO's apology.
Why it matters
The incident illustrates the high sensitivity of corporate sponsors to brand safety and the potential for social media backlash to impact business partnerships.
PGA Tour chief executive Brian Rolapp has said that Good Good’s sponsorship of the Good Good Championship is no longer a certainty.
Listen Summarise Good Good Golf faced backlash after an ad showing apparent violence against women, leading to a public apology and removal of the content. The PGA Tour and retailers like Golf Galaxy, Dick's Sporting Goods, and PGA Tour Superstore distanced themselves, pulling sponsorships and products. Good Good's CEO admitted the mistake, but the company's future partnerships and tournament sponsorships remain uncertain amid ongoing criticism. AI generated
The fallout continues to grow for golf apparel and entertainment upstart Good Good Golf, with retailers and even the PGA Tour distancing themselves from the company.
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