PGA Tour, DPWT announce alliance with Asian Tour, dealing blow to LIV Golf
The PGA Tour, DP World Tour, and Asian Tour have formed a strategic alliance to enhance global collaboration and playing opportunities. This move is widely viewed as a competitive challenge to LIV Golf, which has previously invested heavily in the Asian Tour.
Why it matters
This alliance signals a consolidation of traditional golf tours against the disruptive influence of the Saudi-backed LIV Golf league.
LIV Golf suffered a potential setback Tuesday when the PGA Tour, DP World Tour and Asian Tour announced a strategic alliance aimed at global collaboration that is likely to affect the partnership the Asian Tour had with LIV.
In an alliance that takes immediate effect through 2029, the PGA Tour and European tour will partner with the Asian Tour to help provide commercial and playing opportunities and establish a path for Asian Tour members to join European circuits.
The PGA Tour and DP World Tour have a separate alliance that has yet to be renewed, which includes 10 top European tour players earning PGA Tour cards. Officials from both tours met at The Open. The alliance with the Asian Tour , along with the PGA Tour’s involvement with the Australian Open, is seen as progress on a new deal.
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