SMH.com.au·3 min read·medium

Peter V’landys kicks of NRL grand final celebrations

J
John Buckley
Peter V’landys kicks of NRL grand final celebrations
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The NRL grand final build-up is underway in Sydney, with focus on executive chairman Peter V’landys and the competition for television ratings against the AFL. The event features various industry figures and media executives.

Why it matters

The NRL grand final is a major cultural and economic event in Australia, with significant media rights deals at stake.

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Share A A A Heading into Sunday’s NRL grand final, the chatter in media and sporting circles has revolved around whether rugby league’s newly minted executive chairman Peter V’landys can deliver the code a win in the television ratings over last weekend’s AFL grand final.

Seven, which holds the rights to the AFL, wasted no time reporting the Melbourne game was the most-watched program this year. The rival code had Kylie Minogue as a drawcard. The NRL, meanwhile, has opted to stage a tribute to Jai Arrow in place of the customary pre-game entertainment of years past.

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