Pet wellness becomes underlying theme as industry grows steady
The pet care industry in India has seen significant growth, driven by increased accessibility to delivery services and specialized pet products. Data suggests a major boom in the sector starting around 2021, reflecting changing consumer habits and the rising importance of pet wellness.
Why it matters
The rapid expansion of the pet economy highlights a shift in urban lifestyle trends and the emergence of a new consumer market segment.
At Anjana’s (name changed on request) home, sitting in front of cups of freshly brewed tea, on a fine evening, her boy, Milo, is restless as it is also time for his pedigree snack.
The bell rings, and the door opens to the one with a cap that bears Milo’s favourite name, the pet shop that delivers their food on a call. The delivery boy waved his hand, and Milo wagged his tail in unison. “Ten years ago, in Chennai, a door delivery of dog food was not even a possibility. But now they deliver any pet product within minutes on a call, says a Chennai based pet parent.” Ms. Anjana gets the food delivered at the eleventh hour; even the fidgety Milo doesn’t get time to jump in its impatience.
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