Personal Health Pathways helps women take earlier preventive health action

Discovery Health data indicates that female members are significantly more proactive in utilizing AI-powered digital health tools for preventive care. Women are completing more health screenings, mental wellbeing assessments, and exercise goals compared to their male counterparts.
Why it matters
This highlights the growing role of AI-driven personalized medicine in improving public health outcomes and closing gender-based healthcare engagement gaps.
New Discovery Health data published as Women's Month ends shows strong female engagement with personalised health actions, screening and day-to-day healthcare support.
New Discovery Health data published as Women's Month ends shows that female Discovery Health Medical Scheme members are using Personal Health Pathways to act earlier on preventive health. More than 700,000 adult Scheme members have activated their Personal Health Pathway to date, with female members making up nearly six in every ten activations and completing the majority of key preventive health actions.
Since the launch of Personal Health Pathways in January 2025, female members have completed 1.5 times as many recommended health actions as male members. They also account for almost 60% of all Health Checks completed, as well as most mental wellbeing assessments, GP consultations, flu vaccinations and dental check-ups.
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