Personal agents are AI companies' best shot at keeping you faithful
OpenAI has launched 'Dots,' an always-on AI agent, as part of a broader strategy to secure customer loyalty through personal automation. The tool is currently targeted at enterprise and premium users, reflecting a shift toward paid, integrated AI services.
Why it matters
The race to create 'personal agents' represents a critical battleground for tech giants to achieve long-term user lock-in.
Stephen Council/BI This post originally appeared in the Business Insider Today newsletter. You can sign up for Business Insider's daily newsletter here . Allow OpenAI to reintroduce itself. After watching an upstart ( Instinct ) and tech giant's ( Meta ) AI agents grab the spotlight, OpenAI has responded. Dots, OpenAI's "always on" AI agent , got the big reveal at the startup's annual DevDay conference in San Francisco. It's the third major AI agent launch over the past few months and could be tech companies' best bet at getting the customer lock-in they've been chasing. The first noticeable difference between Dots and Meta's Muse and Instinct is that it's not free. Initially, Dots will be available to Enterprise and Business Premium users and ChatGPT Pro subscribers. It wasn't all about AI agents, though. CEO Sam Altman outlined his three-part plan for OpenAI focused on models, building, and distribution.
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