Perfetti Van Melle India, MD, Nikhil Sharma Calls for India’s Shift from Volume to Value Creation at GoaFest 2026
Nikhil Sharma, MD of Perfetti Van Melle India, advocated for a shift in India's business strategy from volume-based competition to value creation through innovation and premium branding. Speaking at GoaFest 2026, he emphasized the need for long-term R&D investment to build globally competitive Indian brands.
Why it matters
This reflects a broader strategic shift in the Indian economy as it matures from a consumption-heavy market to one focused on global brand equity.
New Delhi, Delhi, India --- Business Wire India
As reforms such as GST and labour codes strengthen collaboration between industry and government, India’s next phase of growth will depend on innovation, premiumisation and building globally competitive brands, said Nikhil Sharma, Managing Director, Perfetti Van Melle India, during his panel discussion at GoaFest 2026 on “ Resetting Brand India .” Drawing on Perfetti Van Melle India’s three-decade journey, Nikhil highlighted that the country’s next growth chapter will be driven by value creation through long term investment in innovation and brands rooted in deep Indian consumer insights.
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