People See One Brand. The Internet May Show Them Hundreds More.
A study by ONESECURE reveals that organizations often face a significant gap between their official digital presence and numerous lookalike domains. These similar-looking identities can confuse consumers, highlighting a growing challenge in digital trust and brand governance.
Why it matters
As digital interactions increase, the proliferation of lookalike domains poses a significant security and reputation risk for businesses and consumers alike.
The gap between what organisations control and what people trust may be larger than many realise.
SINGAPORE , Sept. 7, 2026 /PRNewswire/ -- Every day, consumers decide whether to trust a website, email, link or digital service. What they rarely see is where an organisation's official digital presence ends and similar-looking identities begin.
For most people, trust is not determined by ownership records or technical boundaries. It is shaped by what appears familiar, legitimate and connected to the organisation they believe they are engaging with. As digital interactions continue to grow, the gap between what organisations control and what people trust may become increasingly important.
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