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BBC·3 min read·easy

People are itching to create the Gen Z version of Friends. Here are five reasons it's impossible

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Emily Maskell
People are itching to create the Gen Z version of Friends. Here are five reasons it's impossible
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Despite numerous attempts to replicate the success of the 90s sitcom 'Friends' for a Gen Z audience, recent shows have struggled to gain traction. The article argues that the cultural landscape, viewing habits, and the specific social dynamics of the 90s make the 'Friends' template difficult to adapt for today's generation.

Why it matters

This analysis explores the challenges of cultural nostalgia and the difficulty of creating monocultural hits in a fragmented streaming era.

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Share Save Add as preferred on Google Emily Maskell Getty Images The legacy of Friends can be seen in a new wave of US sitcoms about twenty-something pals hitting the small screen. But, unlike the classic show, they're struggling to make a mark.

No sitcom has defined its era quite like Friends , the '90s show about six twenty-something friends living in Manhattan which became the most popular portrait of Gen X (people born between 1965 and 1980). Across all ten seasons from 1994 to 2004, the show's average live viewer ratings never dropped below 20 million. The series finale alone drew around 52.5 million American viewers , making it the most-watched television episode of the 2000s.

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