Pennsylvania will require labels on AI-generated ads
Pennsylvania has enacted the Artificial Intelligence Deceptive Advertising Act, requiring clear labels on advertisements that are significantly modified or created by AI. The law aims to prevent consumer deception, though it contains several exemptions for satire and fictional content.
Why it matters
This legislation represents a growing trend of state-level regulation attempting to manage the impact of generative AI on public discourse and consumer protection.
On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad — whether it’s a still image, video, audio, or text — that “has been significantly modified or generated by artificial intelligence” to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants’ ugly, crowded flyers about their wing specials.
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