Peak Design’s City Line Features Six ‘Everyday Life’ Bags and Backpacks - PetaPixel
Peak Design has launched the 'City Line,' a new collection of six minimalist bags designed for everyday use rather than photography. The company is moving away from its traditional Kickstarter launch model to direct retail availability.
Why it matters
This represents a strategic pivot for a brand previously synonymous with professional camera gear into the broader lifestyle and commuter market.
Peak Design has announced the City Line, a series of six new bags that it says are built around lightweight construction, intuitive organization, and “clean aesthetics.”
The City Line features the City Backpack (available in 15L and 22L capacities), City Tote 15L, City Crescent (which comes in 6L and 12L capacities), and City Sling 2L. Peak Design says that the whole collection is meant to offer “elevated, minimalist everyday carry options” across a range of use cases, from small personal items through full-on commuter solutions.
All of the new options have what Peak Design calls a “MonoShell,” a material that has a limited number of seams and is meant to make the bag appear cleaner and also reduce its weight. The interiors of all the options promise cleverly placed pockets and what the company calls its BagLev hook for added utility without too much complexity (seen below).
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