Peacock raises prices by 18 percent after becoming profitable
Peacock has implemented its fourth price increase in four years, raising monthly subscription costs across all tiers. Despite achieving its first quarterly profit in Q2 2026, the streaming service faces ongoing financial pressure from high content spending.
Why it matters
This reflects the broader industry trend of streaming services prioritizing profitability over rapid subscriber growth, often at the expense of consumer affordability.
peacock’s price push Peacock raises prices by 18 percent after becoming profitable Peacock’s quarterly profitability isn’t guaranteed.
30 (Photo by ) Credit: Jakub Porzycki/NurPhoto via Getty Images (Photo by ) Credit: Jakub Porzycki/NurPhoto via Getty Images Text settings Story text Size Small Standard Large Width * Standard Wide Links Standard Orange * Subscribers only Learn more Minimize to nav For the fourth time in four years, Peacock has raised its prices.
The Select plan, which has ads and doesn’t include sports, movies, or Peacock originals, went from $8/month to $9/month. The monthly fee for the standard ad plan (Premium) went from $11/month to $13/month, and the ad-free plan (Premium Plus) went from $17/month to $20/month. Annual pricing, as previously, offers 12 months for the price of 10 months.
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