Peacock is raising prices by up to $3
Peacock is increasing the monthly subscription prices for all of its streaming tiers by up to $3, effective August 18th for new users. This marks another price hike for the service as it prepares to split from Comcast and continues to focus on profitability.
Why it matters
Streaming price increases reflect the broader industry shift toward prioritizing profitability over subscriber growth in a saturated market.
Peacock is raising prices across its streaming plans once again, with the company’s cheapest ad-supported Select tier going from $7.99 to $8.99 / month, as reported earlier by Variety. The Premium plan with ads is increasing from $10.99 to $12.99 / month, while the ad-free Premium Plus plan is getting the biggest hike, jumping from $16.99 to $19.99 / month.
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