Peacock is raising prices across all of its streaming plans
Peacock is increasing subscription prices across all three of its tiers, with hikes ranging from $1 to $3 per month. The changes take effect in August for new users and September for existing subscribers.
Why it matters
This reflects the broader industry trend of streaming services raising prices to achieve profitability after years of aggressive subscriber acquisition.
Peacock is the latest streaming service to raise prices, with its cheapest ad-supported “Select” plan increasing from $7.99 to $8.99 per month. The ad-supported “Premium” tier now costs $12.99 per month, up from $10.99, while the ad-free “Premium Plus” plan is increasing from $16.99 to $19.99 per month.
The price hikes will go into effect August 18 for new and returning subscribers. Current subscribers will see the increased prices on their next billing date after September 17.
“These price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres,” the company wrote on a support page .
Current annual subscribers and users with active promotional offers will keep their existing rates until their plans or promotions expire.
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