Paulus unveils creator-owned AI platform Be.Ark on stage at Cannes Lions 2026
Creative agency Paulus has launched Be.Ark, an AI platform designed to allow creators to maintain ownership of their AI agents and data locally. The platform aims to address concerns regarding centralized data collection by global tech companies.
Why it matters
This reflects a growing movement in the creative industry to protect intellectual property and personal 'intelligence' from being absorbed by large-scale AI training models.
The platform was introduced during a seminar titled Chaos to Kairos: The Age of Creator-owned Intelligence, hosted by Paulus Chief Creative Officer Thomas Hongtack Kim (above left) . Paulus Creative Director Saffaan Qadir (above middle) and Studio K110 CEO and CCO Woori Nam (above right) joined the discussion.
The article covers a product launch and industry debate, presenting the creators' perspective without editorializing.
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