Patreon is changing its algorithm to help smaller creators get discovered
Patreon is updating its discovery algorithm to prioritize content-based recommendations over follower-based ones, aiming to help smaller creators gain visibility. The platform is also introducing new short-form video tools to compete with platforms like TikTok.
Why it matters
These changes reflect a broader shift in the creator economy as platforms attempt to move away from traditional social media models that favor established influencers.
Patreon has announced a number of new and overhauled features that are designed to “build a better network – and a better internet,” according to CEO Jack Conte. The Patreon roadmap includes discovery algorithm updates, platform and security improvements, and new features for both creators and fans.
In a lengthy blog post, Conte outlines each of the changes and says they aim to address how the last generation of tech companies “have enshittified” by positioning Patreon as a better example of online creative and community platforms:
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