WWD·2 min read·medium
'Past Lives' Director Celine Song Made Balenciaga's Fall Campaign
✦AI Summary
Director Celine Song has collaborated with Balenciaga to create a series of short films for the brand's Fall 2026 campaign. The campaign, titled 'A New York Minute,' features actress Sarah Pidgeon and highlights the brand's latest handbag collection.
Why it matters
High-fashion brands are increasingly leveraging film directors to create narrative-driven marketing content to engage audiences.
'Past Lives' Director Celine Song Made Balenciaga's Fall Campaign
culturebusinessdesign
Political Bias
Center
LeftLean LCenterLean RRight
Confidence: 90%
The article is a straightforward report on a fashion industry marketing collaboration.
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