Pasoori reaches 1 billion views on YouTube
The Pakistani song 'Pasoori' by Ali Sethi and Shae Gill has become the first Pakistani music video to surpass 1 billion views on YouTube. The track has achieved global recognition, including features in international media and various regional covers.
Why it matters
This milestone highlights the growing global influence of South Asian digital content and the power of streaming platforms in cultural export.
--> In Pakistan, the music video for the song Pasoori became the first Pakistan-made clip to reach 1 billion views on YouTube. Coke Studio reported this, according to Dawn .
The duet by Ali Sethi and Shae Gill was released on February 7, 2022. The video reached the 1 billion-view mark nearly four years and seven months after its release.
Coke Studio thanked everyone on Instagram who listened to the song, sang it and made the composition “their own.” The organization also published a video featuring Sethi, Gill, and music producers Zulfiqar Khan, known as Xulfi, and Abdullah Siddiqui.
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