‘Pasoori’ becomes first Pakistan-made music video to cross 1b YouTube views

The Pakistani song 'Pasoori' has become the first music video from the country to surpass 1 billion views on YouTube. The track gained massive international popularity and was featured in the Disney series Ms. Marvel.
Why it matters
This milestone highlights the growing global reach of Pakistani cultural exports and the power of digital platforms in cross-border music consumption.
--> Home Life & Style ‘Pasoori’ becomes first Pakistan-made music video to cross 1b YouTube views Ali Sethi, Shae Gill duet also racks up hundreds of millions of Spotify streams and gains international recognition
facebook --> twitter --> whatsup --> linkded --> email MORE (3) Messenger Whatsapp --> Photo: Cokestudio/Instagram Coke Studio's 2022 hit Pasoori has become the first Pakistan-made music video to cross 1 billion views on YouTube, cementing its status as one of the biggest successes in the show's history. The official Coke Studio page confirmed the milestone in an Instagram post on Sunday, thanking fans for streaming the song, singing along to it and making it their own.
The platform also shared a reel featuring singers Ali Sethi and Shae Gill alongside producers Zulfiqar 'Xulfi' Khan and Abdullah Siddiqui, acknowledging the fans who helped push the track past the billion-view mark.
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