Parul Gulati shares 3-post strategy: 'People want different things'
Entrepreneur Parul Gulati outlines a three-post-a-day strategy for Instagram, categorizing content by time of day to match user intent. The strategy segments content into morning sales-focused posts, afternoon visual-focused posts, and other engagement-driven content.
Why it matters
This provides a practical framework for businesses to optimize social media engagement and conversion rates based on consumer psychology.
Instagram can often feel like a guessing game for creators and businesses. Post too much, and audiences may tune out. Post too little, and the algorithm may stop favouring your content. But according to entrepreneur and actor Parul Gulati, the answer may lie not just in what you post, but in when you post it.Speaking on the podcast Restless With Ayush Shukla, Gulati explained the three-post-a-day strategy she follows for her business, Nish Hair. The approach is built around a simple observation: people's mindset changes as the day progresses, and social media content can be planned around those changing moods.Morning is for sales“Morning posts are designed to drive direct sales when people are starting their day,” says Gulati.According to her, the logic is straightforward.
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