Partnership to improve access to natural human hair wigs for patients with cancer

Tata Memorial Centre and The Cherian Foundation have partnered to provide premium natural human hair wigs to economically disadvantaged cancer patients. The initiative aims to restore emotional well-being for patients who face hair loss as a side effect of treatment.
Why it matters
This partnership addresses a significant gap in supportive care for cancer patients, as high-quality wigs are often unaffordable and not covered by insurance.
Tata Memorial Centre and The Cherian Foundation have partnered to improve access to premium natural human hair wigs for economically disadvantaged patients diagnosed with cancer across India.
Under a Memorandum of Understanding, Tata Memorial Hospital, Mumbai, will serve as the nodal agency for the receipt, coordination and distribution of wigs across the Tata Memorial Centre network. As part of the partnership, The Cherian Foundation, through its “Gift Hair Gift Confidence” initiative, is donating 500 premium natural human hair wigs, valued at ₹1.5 crore, to Tata Memorial Centre.
The wigs have been pre-packaged and allocated based on the patient requirements of each participating centre, a press release said.
The Cherian Foundation will also manufacture and donate 1,000 premium natural human hair wigs annually through the “Gift Hair Gift Confidence” initiative. These wigs will be distributed based on patient requirements across the Foundation’s partner hospital network, including Tata Memorial Centre.
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