Park Eun-bin's drama Spooky In Love showcases Singapore's iconic locations
The South Korean drama 'Spooky In Love' has gained global popularity on Netflix, with recent episodes featuring prominent Singaporean landmarks and local culture. The show's production in Singapore has boosted local tourism visibility and highlighted the international reach of K-dramas.
Why it matters
The integration of tourism and entertainment media serves as a powerful tool for destination marketing and cultural diplomacy.
South Korean actors Park Eun-bin (left) and Yang Se-jong filmed scenes of their drama Spooky In Love in Singapore.
Episodes 9 and 10 of K-drama Spooky In Love showcase Singapore's iconic locations like Lau Pa Sat, Kampong Glam, and Resort World Sentosa as key settings. Lead actors Park Eun-bin and Yang Se-jong embraced local culture, including trying durian and visiting the Singapore Oceanarium for pivotal scenes. Since its July 18 premiere, the show ranks in the Top 3 globally for Netflix's non-English series and is currently the No. 1 Netflix TV Show in Singapore. AI generated
Singapore got its K-drama close-up over the weekend as South Korean actors Park Eun-bin and Yang Se-jong traded ghosts, conglomerate drama and romantic complications for a taste of the Lion City in episodes nine and 10 of Netflix’s hit series Spooky In Love.
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