Paramount+ is moving into micro dramas as Hollywood falls in love with short video
Paramount+ is planning to introduce short-form 'micro dramas' to its mobile app to increase user engagement and visit frequency. This move follows a broader industry trend where major streaming services are adopting vertical, snack-sized video content to compete with platforms like TikTok.
Why it matters
It reflects a significant shift in streaming strategy as platforms pivot toward short-form content to retain audiences in an increasingly fragmented attention economy.
Paramount+ is prioritizing micro dramas, according to an internal presentation seen by Business Insider. Business Insider Paramount is planning to integrate bite-sized micro dramas into its app. David Ellison's company has already added a short-form video feed. Paramount's Hollywood rivals are also investing in short videos and micro dramas. Paramount+ is preparing to add micro dramas to its app in the coming months, Business Insider has learned. Paramount will test micro dramas — soapy series with snack-sized episodes — on its flagship streamer's mobile app this quarter, streaming leaders told employees in a town hall on Wednesday afternoon. These short, buzzy vertical shows are designed to build "mobile daily habits at scale" by "recalibrating consumption behavior" as audiences get used to watching Paramount+ on the go and during the day, according to a screenshot of the town hall presentation viewed by Business Insider.
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