Paramount Inks Multi-Year Licensing Deal For Linear Rights To ‘Harry Potter’ & ‘Fantastic Beasts’ Films
Paramount has finalized a deal to become the exclusive linear home for the Harry Potter and Fantastic Beasts film series. The rollout includes marathons on MTV and week-long events on the Paramount Network and Nickelodeon starting in July.
Why it matters
The acquisition of these high-value franchises is a strategic move by Paramount to bolster its linear network viewership amidst a competitive media landscape.
The world of Harry Potter is coming to Paramount. The company has inked a multi-year licensing deal, making the Paramount networks the exclusive linear home of the Harry Potter film franchise.
The report provides factual details about the licensing agreement and programming schedule without editorializing.
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