Pangram’s Max Spero on why AI detection is harder than ‘Real or Fake’
Startups like Pangram are emerging to address the 'trust problem' caused by AI-generated content by providing detection tools for text and images. The company recently secured $9 million in funding and partnered with Substack to identify AI-written newsletters.
Why it matters
As AI-generated content proliferates, the ability to verify authenticity is becoming a critical infrastructure requirement for digital platforms and professional industries.
The internet has a trust problem, and it’s not just because social media feeds are filling up with AI slop. AI-generated text and images are now making their way into job applications, product reviews, and even insurance claims, leaving platforms and users alike scrambling to figure out what’s real.
A handful of startups have cropped up in the past couple of years to become the “trust layer” the internet needs — including Pangram. The startup recently snapped up $9 million for its AI detection system and landed a partnership with Substack , which is now using Pangram’s tech to show readers which of their favorite authors use AI to write their newsletters. Pangram also recently dropped a new AI image detection tool.
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