Own-source revenue push: Chennai Corporation revives advertising project across 1,400 locations
The Greater Chennai Corporation has revived a citywide advertising project across 1,400 locations to generate revenue for the civic body. The project includes advertising rights on bus bays, streetlight poles, and public infrastructure to boost 'own-source' income.
Why it matters
Municipalities are increasingly seeking innovative revenue streams to fund urban maintenance and infrastructure development.
To boost its ‘own-source’ revenue, the Greater Chennai Corporation has revived a citywide advertising project after six months across over 1,400 locations, expecting a total turnover of ₹108 crore.
The article provides a factual overview of a municipal administrative decision and its projected financial impact.
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