Over 85% of Japanese Game Developers Now Use Generative AI
A survey by CESA indicates that over 85% of Japanese game developers now use generative AI in their workflows. The report highlights a shift toward using AI for productivity and efficiency rather than just raw content generation.
Why it matters
The widespread adoption of AI in the Japanese gaming industry signals a major shift in production standards and creative processes for global entertainment.
CESA reports that over 85% of Japanese game developers use generative AI at least occasionally, while studios are prioritizing human review, restricted tools, and policies against using raw outputs unchanged.
Generative AI has rapidly become a routine part of game production in Japan, with a new industry survey reporting that 85.8% of Japanese game developers now use the technology in their work at least occasionally, as reported by Automaton.
The figure comes from a preview of the forthcoming CESA Video Game Industry Report 2026, distributed during Tokyo Game Show 2026. Japan’s Computer Entertainment Supplier’s Association organizes the annual event and represents companies throughout the country’s game industry. The full list of CESA member companies includes the likes of Capcom, Sega, Konami, and more.
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